Helping companies in complex domains to explore them, understand users, reframe problems and learn through making

Featured projects

Helping cancer researchers find signal in a sea of data
Usability testing ∙ Interaction Design ∙ SaaS

How might we help people to change?
Discovery ∙ Interaction Design∙ Branding ∙ Mobile

Discovering new way to explore cities
‍Discovery ∙ Design ∙ Prototyping ∙ Multi-platform

Packaging bioinformatic tools for reusability
Discovery ∙ Prototyping ∙ SaaS

Building a brand from scratch
Branding ∙ Entrepreneurship ∙ Personal

Approach

Thinking and working in designerly ways, while borrowing from various schools of thought—lean, systems thinking, sensemaking and various forms of mapping help to enrich my perspective and understanding

Making products and services requires diverse skills, perspectives and teamwork. Good ones are built on understanding—of context, people, systems, externalities… I rely on whatever method of learning is currently available in order to make good decisions—user interviews, behavioral analytics, prototype testing, shadowing, etc.

Personal